Last week in class we had an interesting discussion about pricing work and how to set up Etsy. There were a couple of key take-aways that I want to share here.
Cost & Shipping
Until now I offered free shipping. I listed at a slightly higher price point, and ate the shipping cost. The instructor made the point that my “free” shipping was costing me twice – not only was I taking a hit because shoppers may have been getting sticker shock before ever seeing the free shipping, but Etsy was also charging me fees on shipping. Having given that some thought, I switched my whole shop to calculated shipping and lowered some of the prices. Based on the estimates that Etsy gave me, UPS has been ripping me off big time on shipping (e.g. $15 shipping on a mug in an 8x8x8 box vs. $8).
I also didn’t use very many tags as I didn’t see that they impacted my prominence in the search results. I also posted a batch of things at once. I’d take pictures on the weekend and release a batch of work. Well, apparently that’s the wrong way to do it. You’re supposed to tag the heck out of every post and then post one or two things more frequently because that increases your recency score.
If you’ve shopped on my Etsy store before, I would love to know… do you prefer free shipping at higher price or lower price and added shipping cost? When you search on Etsy, do you feel like you can find what you’re looking for pretty easily? What kind of search keywords and filters do you use?
I just started a new soda class where we’re doing a lot of experimentation with soda slips, textures, and adding sand into clay. Results from the first class experiment are in: I made a few small bottles and did a combination of slips, large sand, and 2 liner glazes to see how the 3 interact.
The tiny vases are available on Etsy, $15 each.
I actually have no idea what slip was on this pot and whether it even had sand on it. I left a small drip of glaze on one side and it got hit really hard with soda. I love the striation and shell marks.
This one is a new slip called “butter” with large silica sand and a clear liner glaze. The slip came out a very rich and consistent color; makes me want to eat a buttery croissant or a warm pretzel…
This one is rutile slip with large silica sand and clear liner glaze. You can see how the slip flashed on one side, but is overall fairly consistent. Somehow the titanium of the slip + sand = black highlights around the grains of sand.
This one is also rutile slip but it has a Tom’s purple liner glaze. As you can see, the glaze contributed to some very vibrant flashing. There was another tiny pot with the blue glaze and butter slip, which had almost the same coloration as this one, but I traded it for a cup before I got a chance to take a picture of it.
$400 of Etsy sales just got donated to the Chicago Food Depository. They had a matching donor, so the donation got doubled to $800!
This is awesome because so many kids don’t have food when they’re not in school and all my wonderful buyers helped to set that right. So if you got something from my Etsy store in June, you’re awesome and please pat yourself on the back.
More interested in the pottery side of the equation? There’s something for you too…
It’s an imitation of something I saw on Pinterest: a wheel-thrown donut on top of a wheel-thrown base, with cut-outs and clay added in a few places for extra volume. Having this piece balance properly was tricky and it ended up with front and back sides. I’d like it to be more even so that it could be used as a centerpiece. I should have made the donut fatter too, to have more room for the dirt to go in. Still, not bad for a first try.
This is a different orchid pot design that turned out unexpectedly well because of how much soda it got. Normally there isn’t quite so much variation in color and I love those blue drips. Because for a more bowed out shape than my past pots this one has a little extra volume.